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The Metropolitan Police are investigating allegations of drug use connected to the BBC's popular dance competition, 'Strictly Come Dancing'. The announcement follows an internal BBC investigation launched earlier this month in response to media reports.

A statement from the Metropolitan Police confirmed they had "received an allegation about drug related offences". The force added: "Police are assessing the information and further enquiries are taking place to establish whether there is evidence of a criminal offence being committed."

BBC Responds to Investigation

The BBC has acknowledged the police investigation and reiterated its commitment to maintaining high standards. "We have clear protocols and policies in place for dealing with any serious complaint raised with us," the corporation said in a statement. "We would always encourage people to speak to us if they have concerns. It would not be appropriate for us to comment further."

BBC News understands that the BBC had previously engaged a law firm to assist with its internal probe, which was triggered by a report in the Sun on Sunday alleging widespread rumours of drug use amongst two unnamed stars of the show.

'Strictly' Faces Scrutiny

'Strictly Come Dancing', a staple of British television since its debut in 2004, has faced various controversies over the years, often related to the personal conduct of its professional dancers and celebrity contestants. However, this marks the first instance where allegations have led to police involvement.

Context: Reality TV and Public Image

The current investigation throws into sharp relief the intense pressure faced by individuals involved in high-profile reality television programs. Dr. Eleanor Hayes, a media psychologist at the University of Bristol, commented on the broader implications: "Reality TV, by its very nature, thrives on drama and public interest. However, this scrutiny can place immense strain on participants, potentially leading to behaviours that are detrimental to their well-being. The BBC, as a public service broadcaster, has a responsibility to provide adequate support and safeguard the welfare of those involved in its productions."

Historical Precedent and Industry Standards

Allegations of substance abuse within the entertainment industry are not new. Historically, scandals involving drugs have plagued various sectors, from music to film. However, in recent years, there has been a growing emphasis on duty of care and stricter enforcement of workplace policies, particularly within the broadcasting sector. The BBC, bound by its public service remit, operates under intense public scrutiny and is expected to uphold the highest ethical standards.

Expert Analysis: Impact on 'Strictly's' Brand

Media analyst Mark Lawson suggests the investigation could have a significant impact on the show's brand. "Strictly's enduring appeal rests on its family-friendly image and its association with wholesome entertainment," Lawson explains. "These allegations, if proven, could tarnish that reputation and potentially affect viewership and sponsorship deals. The BBC will need to manage this situation carefully to mitigate any long-term damage."

Ongoing Investigation

The Metropolitan Police's investigation is ongoing, and no further details have been released. The BBC has declined to comment further on the matter, citing the active police investigation.

The Metropolitan Police are investigating allegations of drug use on 'Strictly Come Dancing'. The BBC launched an internal investigation earlier this month. The BBC has a "clear protocols and policies in place" for dealing with any serious complaints.

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