```html Spanish Horror Film ‘Lily’s Ritual’ Lands at Black Mandala Ahead of Grimmfest Debut

New Zealand-based sales agency Black Mandala has acquired the international sales rights to "Lily's Ritual," a Spanish horror feature directed by Manu Herrera. The film is set to world premiere at Grimmfest in Manchester, U.K., marking a significant step for the production and its distribution prospects.

Return to Practical Effects

"Lily's Ritual" distinguishes itself with a commitment to practical effects, utilizing prosthetic makeup and traditional FX techniques for approximately 90% of the film. This approach, overseen by Pedro de Diego, a leading Spanish prosthetic makeup artist, aims to create a visually impactful and consistent cinematic experience.

De Diego meticulously designed each effect during the screenwriting phase, ensuring that the practical elements seamlessly integrated with the narrative. This emphasis on tangible effects is a deliberate choice, contrasting with the increasing reliance on CGI in contemporary horror cinema. The move could resonate with audiences nostalgic for the genre's roots.

Plot and Setting

Set during the fall equinox of 1999, "Lily's Ritual" centers on four friends who convene at an isolated cabin to perform a witchcraft initiation. The ritual takes a sinister turn when Lily, portrayed by Maggie García in her first leading film role, discovers she is intended as a sacrifice to the demon Lilith.

Maggie García as Lily Patricia Peñalver as Lola, the head of the coven Eve Ryan as Laura Elena Gallardo as Leo Mike Fajardo as Adam

The cast includes British actress Eve Ryan and YouTuber Mike Fajardo, who brings a sizable social media following to the project. Fajardo's involvement highlights the film's strategy to leverage digital platforms for audience engagement.

Transmedia Strategy

Beyond the film itself, the production team has developed a transmedia strategy to broaden its reach. This includes a comic book illustrated by Paco de la Fuente, timed to coincide with the film's premiere, and a horror-themed podcast centered on the character of Lilith, creatively directed by sound designer Fernando Pocostales.

Expert Perspective

Dr. Anya Sharma, a film studies professor specializing in horror cinema at the University of Southern California, notes the rising trend of independent horror films utilizing practical effects. "There's a growing fatigue with CGI-heavy productions," Sharma explains. "Audiences are craving the tangible, visceral feel that practical effects offer. 'Lily's Ritual' tapping into that desire could give it a real edge in the market."

Production Details

The screenplay was co-written by Manu Herrera and Javier Fernández Moratalla. The technical team includes cinematographer Felipe Alba, sound designer Fernando Pocostales, composer Joan Martorell, and production designer Marina Viancini. Jorge Redondo serves as executive producer for The Room Films and Chukumi Studio, with Nicolás Onetti and Michael Kraetzer as associate producers.

Historical Context

The resurgence of practical effects in horror films can be seen as a response to the digital dominance of the early 21st century. Films like "The Thing" (1982) and "An American Werewolf in London" (1981) set a high bar for practical effects, influencing generations of filmmakers. The current trend reflects a desire to recapture that artistry and authenticity.

According to film historian, Mark Jenkins, "The use of practical effects in horror has had a cyclical resurgence in popularity. This is due to the fact that audiences are now more savvy and can tell when CGI effects are poorly done. Practical effects have a certain 'realness' that CGI often struggles to emulate."

The 17th edition of Grimmfest is scheduled to run from October 9-12, where "Lily's Ritual" will make its world premiere. ```