KPop Demon Hunters star says chart success doesn't feel real
```html K-Pop Demon Hunters' Anthem 'Golden' Surges to UK Chart Topper, Marking Milestone
The soundtrack to Netflix's animated hit, KPop Demon Hunters, has achieved a significant milestone, with the song "Golden" reaching number one on the Official UK Singles Chart. This marks the first K-pop single to top the UK charts since Psy's "Gangnam Style" in 2012, signalling the genre's continued rise in global popularity and influence.
The film, which follows a fictional K-pop girl group leading a double life as demon hunters, has become Netflix's most-watched animated film since its release in June. The upbeat track "Golden," performed by the fictional band HUNTR/X, has resonated with audiences, surpassing even Justin Bieber to claim the top spot.
Ejae's "Dreamlike" Experience
Ejae, the singer-songwriter who co-wrote and performed "Golden," as well as providing the singing voice for the character Rumi, expressed her astonishment at the song's success. "It's like a dream," she told BBC Newsbeat. "It's like I'm surfing for the first time and a big wave just came through, and I'm trying my best to get through it."
Ejae also co-wrote other tracks on the soundtrack, including "Your Idol," "How It's Done," and "Hunter's Mantra." She explained that her involvement in the final recordings was a natural progression. "I've been singing all the demos while writing the songs," she said. "I guess we got used to me singing it. And they were like: 'Hey, do you want to sing?' I was just like: 'Why not?'"
A Sign of K-Pop's Growing Influence
Carl Smith, editor of the Official Charts Company, emphasized the significance of "Golden's" achievement. "It's a sign of how popular K-pop is right now," he stated. He also noted the quality of the songs and the film's ability to connect fans with the music. "Both songs are amazing pop songs with great melodies, and the film also allows fans to visualise their new favourite band."
The success of "Golden" reflects a broader trend of K-pop's increasing integration into mainstream Western culture. This trend has been building for years, propelled by the global popularity of groups like BTS, Blackpink, and others. Their success has paved the way for other K-pop artists and related media, like KPop Demon Hunters, to reach wider audiences.
Hope in a Time of Uncertainty
Ejae believes the song's positive message resonates with listeners during a challenging period. "I think we're in a time right now where we need hope and people are wanting that," she said. "And this song is very hopeful, it just lifts your voice and it's a very powerful song. I think maybe that's what people need right now."
The song's success also highlights the power of animation to introduce new musical styles and genres to a diverse audience. The film's narrative, combined with its catchy soundtrack, has proven to be a winning formula, attracting both K-pop fans and newcomers alike.
Expert Perspective on K-Pop's Crossover Appeal
Dr. Sarah Keith, a lecturer in Popular Music Studies at the University of Liverpool, commented on the increasing global appeal of K-Pop. "The K-Pop industry has meticulously crafted a formula for success that combines catchy melodies, visually stunning performances, and dedicated fan engagement. The success of 'Golden' and KPop Demon Hunters illustrates how effectively this formula can cross over into new markets, particularly when packaged within an accessible and engaging animated narrative."
Implications for the Future
The success of KPop Demon Hunters and its soundtrack has significant implications for the future of both K-pop and animated film. It demonstrates the potential for collaboration between these two industries to create content that resonates with a global audience. It also suggests that K-pop is no longer a niche genre but a mainstream force with the power to influence popular culture worldwide.
Comparison to Other Animated Soundtrack Successes
The last time an animated film soundtrack topped the UK charts was in early 2022, when "We Don't Talk About Bruno" from Disney's Encanto held the number one position for seven weeks. Carl Smith believes that "Golden" could have similar staying power, suggesting, "It could possibly be the song of the summer. I think its popularity transcends generations."
Impact on K-Pop Fandom in the UK
Katy, who runs the K-pop site Hallyu Doing, believes the movie's success is a boost for UK fans. "I'm seeing people who are not K-pop fans that have seen the movie and are now looking into K-pop artists for real that they want to go and see," she said.
As "Golden" continues its reign at the top of the charts, it remains to be seen whether it will achieve the same longevity as "We Don't Talk About Bruno." However, its initial success is undeniable, marking a significant moment for K-pop and animated film alike. ```
Originally sourced from: BBC Entertainment