600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach
```html New Community for Female Entrepreneurs Launches, Leveraging AI for Strategic Growth
A new online community, tentatively named "Type A," is set to launch later this year, targeting female founders and entrepreneurs. Co-founded by Toni Herrbach and Liz Saunders, the initiative aims to provide a supportive and empowering environment for women in the business world. The community will focus on goal setting, accountability, and strategic growth, utilizing innovative approaches, including leveraging artificial intelligence (AI) for content creation and business planning.
Addressing a Perceived Gap in Entrepreneurial Support
The founders identified a need for a dedicated space where women entrepreneurs can connect, share ideas, and receive support without feeling marginalized in male-dominated environments. This community seeks to address specific challenges faced by women in business, fostering a sense of belonging and shared experience.
"Especially in the entrepreneur space, the e-commerce space, there are a lot of spaces that you go in as a female where you don't feel quite as welcome," Herrbach stated in a recent podcast. She emphasized the importance of creating a space "where women felt like they could share ideas, be held accountable, [and] set goals."
AI-Powered Business Strategy
A key element of Type A's strategy involves using AI tools like ChatGPT to organize information and develop a robust business plan. The founders fed their initial ideas and goals into ChatGPT, receiving structured guidance on content creation, audience targeting, and overall strategy.
"One thing I think [AI] is really good at is taking a lot of information and organizing it for you," Herrbach explained. "I don't want to say shocked by how great ChatGPT was at organizing the information, but I spent a six-hour flight texting Liz the entire flight stuff that I was getting back from ChatGPT because I thought it was so fantastic as far as taking our ideas and putting them into an actual business strategy."
Five Pillars of Content Creation
ChatGPT identified five key pillars for content creation within the Type A community:
Mindset and personal growth Goal setting and productivity Business strategy specifically for female founders Fulfillment and life balance Personal stories and behind-the-scenes content
This framework will guide the community's content strategy, ensuring that it resonates with the target audience and provides valuable insights and support.
Expert Analysis: The Rise of Niche Entrepreneurial Communities
Dr. Emily Carter, a professor of Entrepreneurship at the University of California, Berkeley, notes that the rise of niche entrepreneurial communities reflects a broader trend towards specialized support networks. "Entrepreneurs are increasingly seeking out communities that cater to their specific needs and experiences," Dr. Carter explains. "This is particularly true for underrepresented groups, such as women, who may face unique challenges in the business world. The use of AI to refine business strategies within these communities is an innovative approach that has the potential to accelerate growth and impact."
Historical Context: Women in Entrepreneurship
The creation of Type A aligns with the historical trajectory of women's increasing participation in entrepreneurship. While women have always contributed to the economy, their roles as business owners and leaders have often been limited by societal norms and systemic barriers. In recent decades, there has been a significant increase in the number of women-owned businesses, driven by factors such as increased access to education, changing attitudes towards gender roles, and the rise of online platforms that facilitate entrepreneurship. However, challenges remain, including access to funding, mentorship, and supportive networks.
Current Landscape: Online Communities and E-commerce
The current e-commerce landscape is characterized by intense competition and rapid technological advancements. Online communities have become increasingly important for entrepreneurs seeking to build brands, connect with customers, and access valuable resources. Platforms like Facebook Groups, LinkedIn, and specialized forums provide opportunities for entrepreneurs to network, share knowledge, and collaborate on projects. The integration of AI into these communities has the potential to further enhance their value, enabling personalized recommendations, automated content creation, and data-driven decision-making.
Sellers Summit 2026 and Related Resources
The launch of Type A coincides with the upcoming Sellers Summit 2026, an e-commerce conference focused on providing tactical, step-by-step strategies for online businesses. Herrbach and Saunders have been actively involved in the Sellers Summit community, further highlighting their commitment to supporting entrepreneurs in the e-commerce space.
In addition, Steve Chou, who hosts the podcast where Herrbach discussed Type A, is the author of "The Family First Entrepreneur," a Wall Street Journal Bestselling book focusing on balancing family and business life.
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Originally sourced from: WifeQuitHer Job