Odumodublvck Releases Visuals for 'Pity This Boy,' Reveals Rema's ₦40 Million Contribution

Nigerian rapper Odumodublvck has officially released the music video for his hit song 'Pity This Boy' featuring Victony. The visuals, directed by The Alien, arrived on June 26, 2025, following weeks of anticipation from fans. The song is a standout track from Odumodublvck's recently released album, 'The Machine Is Coming'.

Cinematic Storytelling in 'Pity This Boy' Video

The music video showcases Odumodublvck's commitment to cinematic storytelling, with the rapper taking on various roles to depict his dedication to providing for his love interest. The visuals are a vibrant interpretation of the song's themes of ambition, struggle, and loyalty.

Rema's Generous Support

Adding to the song's narrative, Odumodublvck revealed that fellow Nigerian music star Rema contributed ₦40 million towards the production of the 'Pity This Boy' music video. This act of generosity highlights the collaborative spirit within the Nigerian music industry.

Industry Perspective on Artist Collaboration

"Such acts of support are not uncommon, but the scale of Rema's contribution is noteworthy," comments music industry analyst, Chinedu Okafor. "It reflects a growing trend of established artists investing in emerging talent, which is crucial for the continued growth and diversification of the Nigerian music scene. It's a testament to the camaraderie that can exist despite the competitive nature of the industry."

'The Machine Is Coming' and Future Projects

'Pity This Boy' is featured on 'The Machine Is Coming,' which serves as a precursor to Odumodublvck's upcoming album, 'The Industry Machine.' This highly anticipated project is slated for release later in 2025 and promises a star-studded guest lineup.

Collaborations on 'The Industry Machine'

The upcoming album, 'The Industry Machine', is expected to feature collaborations with prominent international and local artists, including UK rappers Skepta and Stormzy, as well as Nigerian superstar Davido, who presented Odumodublvck with the Next Rated award at the 17th Headies.

A Busy Year for Odumodublvck

2025 has been a busy year for the rapper. Aside from his album releases, Odumodublvck is currently embroiled in a rap beef with Blaqbonez, who has publicly challenged him to a studio battle. While a formal rap battle remains uncertain, fans can anticipate new music from Odumodublvck in the near future.

Upcoming Single and Tour

Odumodublvck is set to release a new single featuring Portable, Reeplay, and Magnito. This release precedes his participation in Davido's '5ive Alive' tour, where he will be joining Victony and Morravey as supporting acts.

Context: The Evolution of Nigerian Music Videos

The evolution of Nigerian music videos has been significant over the past decade. Initially constrained by budget limitations, Nigerian artists have increasingly invested in high-quality visuals that rival international standards. The investment in production quality, coupled with creative storytelling, has propelled Nigerian music videos onto the global stage, attracting a wider audience and solidifying the industry's position as a major cultural force.

According to Dr. Aisha Bello, a cultural studies professor at the University of Lagos, "The rise of high-quality music videos in Nigeria reflects a broader trend of increased professionalism and investment in the creative industries. Artists are recognizing the power of visuals to enhance their brand and connect with audiences on a deeper level. The support from artists like Rema further amplifies this trend, creating a positive cycle of growth and innovation."